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Customer relationship management

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Customer Relationship Management is a set of practices that enable companies to analyze customer-company interaction with a view to retain customers, increase sales and discover potential customers. CRM strategies involved data analysis on various aspects of a customer's choices, tastes and preferences. it also involves in-depth research in the various points and nature of interaction between customer and company such as websites, telephone calls, live chats, emails, etc. CRM software compile customer data into databases. Call centers, social media, contact center automation, etc. are all aspects of customer relationship management. Most of the topics introduced in this book cover new techniques and the applications of customer relationship management. it will provide comprehensive knowledge to the readers.

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Ketersediaan

28.01.2026	658.8 EDP c.1	My Library (RAK FISIP 1A)	Tersedia namun tidak untuk dipinjamkan - No Loan
28.02.2026	658.8 EDP c.2	My Library (RAK FISIP 1A)	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 EDP c

Penerbit

Depok : Raja Grafindo Persada., 2013

Deskripsi Fisik

xix., 420 hlm

Bahasa

English

ISBN/ISSN

978-0-273-77495-2

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Customer Relationship Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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