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Exploring Corporate Strategy: Text & Cases

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THIS BOOK USES THE TERM " CORPORATE" STRATEGY FOR TWO MAIN REASONS. FIRST BECAUSE IS CONCERNED WITH STRATEGY AND STRATEGIC DECISIONS IN ALL TYPES OF ORGANISATION- SMALL AND LARGE, COMMERCIAL ENTERPRISES AS WELL AS PUBLIC SERVICES- AND WORD " CORPORATE" EMBRACES THEM ALL. SECOND, BECAUSE, AS THE TERM IS USED IN THIS BOOK " CORPORATE STRATEGY" DENOTES THE MOST GENERAL LEVEL OF STRATEGY IN AN ORGANISATION AND IN THIS SENSE EMBRACES OTHER LEVELS OF STRATEGY. READERS WILL PROBABLY COME ACROSS OTHER TERMS SUCH AS " STRATEGIC MANAGEMENT", "BUSINESS POLICY" AND " ORGANISATIONAL STRATEGY", BUT THESE ARE ALL USED TO DESCRIBE THE SAME GENERAL TOPIC.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Ketersediaan

100.659.1	658.4 JOH e.1	My Library (RAK FISIP 1B)	Tersedia namun tidak untuk dipinjamkan - No Loan
100.659.2	658.4 JOH e.2	My Library (RAK FISIP 1B)	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.4 JOH e.

Penerbit

England : Pearson Prentice Hall., 2008

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

978-0-273-71192-6

Klasifikasi

658.4

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

kedelapan

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Gerry Johnson

Versi lain/terkait

Lampiran Berkas

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