Text

Strategic Management and Business Policy

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A class-tested approach to Strategy for Strategic Management and Business Policy courses

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.

For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

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Ketersediaan

2023-8-028.1	658 WHE s.1	My Library (Rak Adm Bisnis)	Tersedia namun tidak untuk dipinjamkan - No Loan
2023-8-028.2	658 WHE s.2	My Library (RAK FISIP 1B)	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658 WHE s.

Penerbit

Boston : Pearson Global Edition., 2015

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

‎ 978-1-292-06081-1

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

keempatbelas

Subjek

Strategic Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Thomas L.Wheelen

Versi lain/terkait

Lampiran Berkas

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