Text

Managing Brand Equity

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Informasi Detail

Judul Seri

Managing Brand

No. Panggil

650 KER m.

Penerbit

New York : The Free Press., 1991

Deskripsi Fisik

xiii, 299 hlm, 24,5 cm

Bahasa

English

ISBN/ISSN

0 02 900101 3

Klasifikasi

650

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Pertama

Subjek

Brand Equity

Info Detail Spesifik

1. What is brand equity? 2. Brand loyalty 3. Brand Awareness 4. Perceived Quality 5. Brand Associations. The positioning decision 6. The Measurement of Brand Associations 7. Selecting, creating, and maintaining associtons 8. The Name, symbol, and Slogan 9. Brand extensions, the good, the bad, and the ugly 10. Revitalizing the brand 11. Global branding and a recap

Pernyataan Tanggungjawab

David A. Aaker

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